Monthly Archives: November 2018

  • Big Brands Still Use Old-Fashioned Teddy Bears

    In an age where remarkable digital toys and daring technologies surprise and delight kids of all ages, you may stop and wonder if good, old-fashioned toys still make an impact on children. The short answer is yes.

     Classic toys like the loveable teddy bear are still around and make popular choices for holiday gifts.

    The proof is found in the marketing tactics of well-known brands this holiday season. An established retail chain took advertising with a teddy bear to the next level with their Canadian ad featuring a teddy bear that comes to life when the store closes.

    The ad opens with the bear sitting on a shelf next to a wide variety of other, modern toys. Shoppers choose toys to place into their cart, but everyone seems to be avoiding the teddy bear. When the store closes and the lights turn out, the teddy bear magically springs to life, climbing down from the shelf to explore. We see the bear dress up in a rainbow wig and read a book, ride a fire truck, use a tablet, and eat about an abundance of ice cream.

    When the store reopens, the teddy bear hops back onto his shelf to endure another day of shopping in the hopes of getting picked among the other toys. Luckily, on this day, a customer picks the bear off the shelf, and in the next scene we see a little girl unwrap the bear on Christmas morning. As she hugs the bear, her joy radiates from the screen and the words, “holiday magic starts with believing” appear.

    By bringing a teddy bear to life, stores help recreate the appeal and warmth of teddy bears, making them inviting to children who already consider their stuffed animals as “alive.” The holidays are a time of magic and wonder, and using the classic teddy bear as an advertising tactic is a great way to show how old-fashioned toys still have their place in today’s digital world.

    To gift your own teddy bear magic this season, shop at The Zoo Factory. Let your children make their own stuffed animal with our stuffable animal kits. Each child will experience an instant connection with their new stuffed friend with a birth certificate, unstuffed animal, wishing star and stuffing instructions so they can bring their pal to life.

  • Unique Take on Stuffed Animals Coming to Life

    Between their huge imaginations and their charming ability to turn everything into a game, children love the idea of their stuffed animals coming to life. Classic kid’s movies and cartoons present tales of animated toys, talking teddy bears, and children that can communicate with their toys.

    Children see stuffed animals as their first and most loyal friends, and the ability to witness “life” in these treasured toys keeps children’s creativity alive. Pretending they can talk back allows children to play with their stuffed animals in the most inventive ways.

    In today’s technological age, science found a way to bring stuffed animals to life through motion.

    By using soft robotics, researchers at Yale University developed robotic skins that animate inanimate objects. Made with elastic sheets and full of sensors and actuators, the robotic skins can animate objects and make them perform different tasks. The skins help objects walk, move, or grasp and move another object.

    The leader of the research and an assistant professor of mechanical engineering and materials science, Rebecca Kramer-Bottiglio and her team developed the skins to use as soft robots with large implications. The idea is that researchers can use the robotic skins to wrap around deformable materials to create improvised robots for situations where they might prove helpful. For example, astronauts could use the skins in space to attach to objects and deploy for exploration.

    Dubbed OmniSkin, the researchers wrapped the robotic skin around a stuffed horse’s legs to make it walk across a table, animating the stuffed animal in a new and exciting way.

    These researchers, just like our children, are inventing unique ways to bring stuffed animals to life. Find your children a new stuffed friend from The Zoo Factory, your source for buildable, stuffable animals and dolls.

2 Item(s)